News Details

Linglong Tire Partners with Real Madrid to Launch a New Chapter of Global Collaboration
27 /09 /2024

On September 27, Linglong Tire announced a strategic partnership with the world-renowned top football club Real Madrid, officially becoming its global partner!
Moving forward hand in hand, together witnessing the moment of glory
Under the cooperation agreement, Linglong Tire will deeply engage in various aspects of Real Madrid's events and brand promotion. Through innovative collaboration models, the two parties will jointly create a series of exciting sports marketing campaigns.

 

 

Wang Feng, Chairman of Linglong Tyre, stated: "We are deeply honored to establish a strategic partnership with the globally renowned Real Madrid Club. This collaboration not only highlights Linglong's outstanding strength and widespread recognition on the international stage but also marks another solid step forward in our journey toward globalization. We firmly believe that through this strong alliance and relentless efforts, we will jointly witness and create more glorious moments, delivering unprecedented surprises to users and fans worldwide."
Strength converges, passing on the green value concept
Linglong Tires, as a green benchmark in China's tire industry, has long been committed to integrating environmental protection concepts into the entire product design and manufacturing chain, leading the industry toward a more low-carbon and eco-friendly direction. Meanwhile, Real Madrid, a perennial powerhouse on the pitch, is renowned not only for its exceptional skills and glorious achievements but also for its club culture that actively conveys joy, health, and positive energy, winning the devotion of hundreds of millions of loyal fans worldwide.

 

 

This collaboration between the two parties represents not only the convergence of two major brand forces but also a shared resonance and practice of the green, low-carbon, and sustainable development concepts. Linglong hopes to establish a green brand image globally by partnering with Real Madrid, a top-tier club worldwide, enhance brand influence, and deeply embed the philosophy of safe, high-value products along with an environmentally sustainable development vision in the hearts of consumers.
Both parties will jointly advocate for green travel, promote a low-carbon lifestyle, and lead consumers and all sectors of society in focusing on environmental protection. Through practical actions, they will reduce the burden on the planet and illuminate a brighter future with green initiatives.
Global brands, brilliantly shining on the world stage
This month, Linglong Tire continued to deepen its presence in the European market, achieving mass production in Europe and establishing an official global tire partnership with Chelsea. The collaboration with Real Madrid marks another milestone in Linglong's global market strategy, demonstrating the company's confidence and sincerity as a global brand in serving international customers and enhancing market exchanges.
With the official launch of the collaboration between Linglong Tires and Real Madrid, both parties will embark on an exciting journey together. In the future, we will witness how two industry leaders continue to achieve brilliance in their respective fields. This cross-border partnership is set to deliver unprecedented surprises and excitement to fans worldwide, while also helping the Linglong brand shine brilliantly on the global stage!